Athletics Marketing and Communications

The contract, under solicitation number 59-Q6965, issued by North Carolina Agricultural and Technical State University, seeks a vendor to develop and execute a six-month comprehensive marketing and communications campaign in support of the All Aggies, All In capital campaign, aimed at generating additional scholarship and academic support for Aggie Athletics. The vendor is responsible for creating and delivering all campaign elements including brand identity, messaging frameworks, digital and print collateral, donor recognition systems, video production, website landing pages, and analytics dashboards, with all work products becoming the property of the University upon delivery. The evaluation and award will follow the Lowest Price Technically Acceptable (LPTA) methodology, where technical qualifications—including past performance, financial stability, and compliance with state regulations—serve as pass/fail thresholds, and the lowest responsive bid will be selected. The vendor must submit completed mandatory attachments covering pricing, HUB status, financial certification, personnel details, and conflict of interest declarations, and must be registered with the North Carolina Secretary of State within ten business days of award. Performance will be conducted across North Carolina, with specific work locations to be disclosed by the vendor through Attachment F, and all deliverables must adhere to industry standards for timeliness, accuracy, and professionalism. Key personnel substitutions require prior written approval, and the vendor remains fully liable for all subcontracted work, which cannot proceed without explicit state consent. Background checks may be mandated for staff at the vendor’s expense, and the vendor must maintain financial stability throughout the contract period, reporting any material changes within thirty days. The contract does not specify a fixed term of performance, delivery schedule, or contract value, as these details are to be determined post-award through coordination with the University Contract Manager. Payment terms, invoicing methods, and accounting codes are not defined in the solicitation, though invoices must include the customer account number and NC contract number. The solicitation is electronically submitted via the Bonfire portal, with no paper submissions accepted, and responses must include a completed communications calendar, brand strategy, sample collateral, and certification forms. The procurement is conducted under North Carolina state procurement statutes and general terms, without reference to federal acquisition regulations, standardized FAR clauses, military packaging standards, or formal FOB terms, reflecting a state-led, fully integrated marketing services engagement.