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Brand Analysis and Strategic Roadmap Development

Active

Federal

Response Deadline05/29/2030, 10:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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This subcontract, titled Brand Analysis and Strategic Roadmap Development, supports prime contractors on U.S. Air Force Academy projects under the Department of Defense. The scope of work involves performing comprehensive brand analysis and creating a multi-year strategic implementation plan. Key activities include multi-tiered benchmarking against Gold Standard, Peer, and Aspirational tiers, conducting SWOT analyses, and evaluating both historical and predictive performance trends. The project culminates in the delivery of a Baseline Brand Assessment and a final phased implementation plan. This includes the development of a three-phased Strategic Brand Roadmap and a Brand Value Proposition integrated with specific KPIs. The work is categorized under NAICS code 541613 and is to be performed at the USAF Academy in Colorado.

General Info

Subcontract for USAF Academy brand analysis and strategic roadmap development in Colorado.

Agency

Department Of Defense → FA7000 10 Cons LgcView Agency

NAICS

541613 - Marketing Consulting ServicesView NAICS

Place of Performance

USAF Academy, CO, 80840, USA

Set-Aside

NONE

Documents

This scope was carved out of FA7000-25-S-C001.

The full solicitation package (15 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

USAFA Rapid Acquisition Commercial Solutions Opening (CSO)

AI Contract Breakdown

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No contract breakdown available.

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Timeline

PostedJun 10

subcontract

Response DeadlineMay 29

Submission deadline

Response Deadline

05/29/2030, 10:00:00 PM UTCin over 3 years

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Organization & Contact Information

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AgencyDepartment Of Defense → FA7000 10 Cons Lgc

ContactsNo contacts available

OfficeN/A

Organization / Agency

Department Of Defense → FA7000 10 Cons Lgc

View Agency Profile

Office AddressN/A

ContactsNo contact information available

Full Description

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Performs brand analysis and develops a multi-year strategic implementation plan for prime contractors on U.S. Air Force Academy (USAFA) projects. Conducts multi-tiered benchmarking against Gold Standard, Peer, and Aspirational tiers, performs SWOT analysis, and assesses historical and predictive performance trends. Develops a 3-phased Strategic Brand Roadmap and a Brand Value Proposition with KPIs. Delivers a Baseline Brand Assessment and a final phased implementation plan.

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