Digital Outreach Tools for Applicant Engagement

The contract involves the development of digital platforms and campaigns aimed at enhancing applicant engagement and recruitment efforts for the United States Air Force Academy (USAFA). The focus is particularly on increasing outreach to underrepresented groups through innovative approaches such as virtual tours and targeted social media campaigns. This initiative is intended to create more accessible and engaging recruitment tools, thereby broadening the applicant pool. The opportunity is a subcontract under the Department of Defense with an emphasis on professional services related to digital outreach, classified under NAICS code 541840. The place of performance is the USAF Academy in Colorado, with a submission deadline set for late May 2030. This effort aligns with the department’s commitment to diversity and inclusion by leveraging technology to make the recruitment process more dynamic and far-reaching.