Digital Outreach Tools for Applicant Engagement

The contract targets the development and implementation of digital platforms and outreach campaigns designed to enhance applicant engagement and recruitment efforts for the United States Air Force Academy, with a specific focus on increasing participation from underrepresented communities. Key initiatives include the creation of virtual tours, interactive digital content, and targeted social media strategies aimed at building awareness, fostering connection, and guiding prospective applicants through the recruitment process. These tools are intended to replace or supplement traditional outreach methods, offering more accessible, scalable, and engaging experiences that resonate with diverse audiences across the country. The work will be performed primarily at the USAF Academy in Colorado Springs, Colorado, with the contract issued under NAICS code 541840, which pertains to advertising and related services. This subcontract falls under the Department of Defense and is open for responses until May 29, 2030, allowing ample time for proposers to design comprehensive, innovative solutions. The effort is structured to align with broader military recruitment goals, emphasizing inclusivity and digital innovation to ensure the Air Force Academy attracts a more representative and qualified pool of future cadets.