Digital Advertising and Social Media Campaign Management

This contract involves managing paid advertising campaigns on social media and digital streaming platforms with the goal of promoting Norfolk Naval Shipyard (NNSY) job fairs. The work is categorized under the NAICS code 541840, which pertains to advertising services, and is set up as a subcontract arrangement under the Department of Defense, specifically linked to the Norfolk Naval Shipyard Gf. The place of performance is located in Portsmouth, Virginia, and the contract was posted on May 1, 2026, with a response deadline of May 11, 2026. The contractor will be responsible for developing and executing strategic digital advertising initiatives to increase awareness and participation in the job fairs hosted by NNSY. This will likely involve identifying target audiences, creating compelling ad content, optimizing campaign reach and effectiveness, and managing budgets across various digital platforms. The contract emphasizes the importance of leveraging modern social media and streaming channels to ensure broad visibility and engagement for these recruitment events.