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Campaign Analytics & Impact Assessment

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State & Local

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The Campaign Analytics and Impact Assessment subcontract involves providing monitoring and evaluation services to determine the efficacy of cannabis education projects for the Illinois Department of Financial and Professional Regulation. The selected provider will be responsible for tracking paid and earned media metrics, analyzing social media engagement, and offering iterative recommendations based on established key performance indicators. Deliverables for this engagement include the submission of monthly project status reports and a comprehensive final campaign impact report. This opportunity is categorized under NAICS code 541611 and is associated with the Office of the Secretary for the state of Illinois, with a response deadline set for November 16, 2026.

General Info

Monitoring and evaluation of Illinois cannabis education projects due by November 16, 2026.

Documents

This scope was carved out of 26-440DFPR-SECRE-B-53922.

The full solicitation package (11 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

IDFPR Cannabis Media Campaign RFP

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Organization & Contact Information

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AgencyIllinois → SECRETARY440 - Office of the Secretary
ContactsNo contacts available
OfficeN/A
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ContactsNo contact information available

Full Description

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Performs monitoring and evaluation of campaign efficacy for prime contractors on Illinois Department of Financial and Professional Regulation (IDFPR) cannabis education projects. Tracks paid and earned media metrics, analyzes social media engagement, and provides iterative recommendations based on KPIs. Delivers monthly project status reports and a final campaign impact report.

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More opportunities from Illinois → SECRETARY440 - Office of the Secretary

Same awarding agency

NAICS: 541810
SLED
IDFPR Cannabis Media Campaign RFP
Solicitation # 26-440DFPR-SECRE-B-53922
The Illinois Department of Financial and Professional Regulation (IDFPR) is soliciting proposals under solicitation number 26-440DFPR-SECRE-B-53922 for a qualified vendor to develop and implement a multi-year, statewide, data-informed strategic communications and public education media campaign for Illinois cannabis programs. The campaign aims to provide evidence-based, bias-free information regarding the legal cannabis market, responsible consumption, and medical patient resources without promoting or stigmatizing cannabis use. The project is structured into five distinct phases: research and concept development, creative content development and message testing, execution and rollout, ongoing impact review, and a final impact report with state training and hand-off. The award process utilizes a weighted scoring system totaling 1,240 points, comprising the proposed technical solution (600 points), demonstrations (400 points), commitment to diversity (200 points), and price (240 points). To be eligible for the demonstration phase, offerors must earn at least 500 points from the combined technical and diversity categories. Proposals must be submitted electronically via BidBuy by November 16, 2026, and must include specific documentation such as key personnel resumes, a five-year client list, and examples of complex media campaigns. The contract is a small business set-aside, and the state reserves the right to require a performance bond and proof of sufficient financial resources to ensure contract execution.
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