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Media Buying & Campaign Placement

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Media Buying and Campaign Placement supports the Illinois Department of Financial and Professional Regulation in executing cannabis education projects. The selected contractor is responsible for the strategic purchase and placement of advertising across various channels, including television, radio, digital, and social media platforms. Key deliverables include the execution of media buy plans, the provision of placement confirmations, and the continuous optimization of campaigns using real-time performance data. The opportunity is categorized under NAICS code 541810 and is managed by the Office of the Secretary for the state of Illinois. Interested parties should note that the response deadline is November 16, 2026, following a posting date of October 15, 2026.

General Info

Media buying subcontract for Illinois cannabis education campaigns, deadline November 16, 2026.

Place of Performance

Not specified

Set-Aside

NONE

Documents

This scope was carved out of 26-440DFPR-SECRE-B-53922.

The full solicitation package (11 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

IDFPR Cannabis Media Campaign RFP

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Timeline

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Response Deadline

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Organization & Contact Information

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AgencyIllinois → SECRETARY440 - Office of the Secretary
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Manages strategic placement and purchase of advertising space for prime contractors on Illinois Department of Financial and Professional Regulation (IDFPR) cannabis education projects. Executes media buys across TV, radio, digital, and social platforms and optimizes placements based on real-time performance data. Delivers executed media buy plans and placement confirmations.

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POSTED

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More opportunities from Illinois → SECRETARY440 - Office of the Secretary

Same awarding agency

NAICS: 541810
SLED
IDFPR Cannabis Media Campaign RFP
Solicitation # 26-440DFPR-SECRE-B-53922
The Illinois Department of Financial and Professional Regulation (IDFPR) is soliciting proposals under solicitation number 26-440DFPR-SECRE-B-53922 for a qualified vendor to develop and implement a multi-year, statewide, data-informed strategic communications and public education media campaign for Illinois cannabis programs. The campaign aims to provide evidence-based, bias-free information regarding the legal cannabis market, responsible consumption, and medical patient resources without promoting or stigmatizing cannabis use. The project is structured into five distinct phases: research and concept development, creative content development and message testing, execution and rollout, ongoing impact review, and a final impact report with state training and hand-off. The award process utilizes a weighted scoring system totaling 1,240 points, comprising the proposed technical solution (600 points), demonstrations (400 points), commitment to diversity (200 points), and price (240 points). To be eligible for the demonstration phase, offerors must earn at least 500 points from the combined technical and diversity categories. Proposals must be submitted electronically via BidBuy by November 16, 2026, and must include specific documentation such as key personnel resumes, a five-year client list, and examples of complex media campaigns. The contract is a small business set-aside, and the state reserves the right to require a performance bond and proof of sufficient financial resources to ensure contract execution.
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POSTED

7 days ago

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in 25 days
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