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Census of Agriculture Communication Plan

Forecast
Federal

Contract Overview

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The U.S. Department of Agriculture's National Agricultural Statistics Service requires professional marketing and communications services to support the Census of Agriculture. This nationwide initiative, conducted every five years, aims to collect comprehensive agricultural data. The selected contractor will be responsible for developing and implementing targeted marketing strategies designed to educate agricultural producers and stakeholders, increase response rates specifically through online channels, and raise public awareness regarding the census's purpose and confidentiality protections. This opportunity is currently listed as a forecast with the NAICS code 541613. The project is managed under the Department of Agriculture, with Nicole McKenzie serving as the primary point of contact and small business specialist. The overarching goal of the contract is to ensure the success of the data collection effort by emphasizing the importance of the census to the broader U.S. agricultural landscape.

General Info

USDA seeks marketing services to increase Census of Agriculture response rates and awareness.

NAICS

541613 - Marketing Consulting Services

Place of Performance

Not specified

Set-Aside

NONE

Documents

0

No documents available

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Timeline

PhaseForecast
Posted

forecast

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Organization & Contact Information

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AgencyDepartment of Agriculture → Agricultural Research Service
Contacts2 people available
OfficeN/A
Office AddressN/A
Contacts
NICOLE MCKENZIE
NICOLE MCKENZIE

Full Description

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The U.S. Department of Agricultures National Agricultural Statistics Service (NASS) requires professional marketing and communications services to support outreach for the Census of Agriculture a nationwide effort conducted every five years to collect comprehensive agricultural data. The contractor will develop and implement targeted marketing strategies to educate agricultural producers and stakeholders about the Census encourage responseparticularly onlineand build public awareness of its purpose confidentiality protections and importance to U.S. agriculture

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