Centre in the Square Branding Strategy Initiative
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Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
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Centre In The Square, a not-for-profit performing arts centre in downtown Kitchener, is seeking proposals for a branding revitalization initiative under bid number CITS-2026-01. The selected firm will utilize the organization's 2026–2031 Strategic Plan and audience research to create a comprehensive brand strategy, including positioning, architecture, messaging, a refreshed visual identity, and a rollout plan. While the visual identity will be updated, the Centre In The Square name will remain unchanged. The project has a maximum budget of 75,000 dollars, excluding HST, and is expected to span three to five months starting in January 2027. Interested proponents must submit their proposals as a single PDF via email by 2:00 p.m. ET on Friday, November 20, 2026. All inquiries regarding the solicitation must be submitted in writing to Jonathan Randall by October 30, 2026.
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Full Description
Centre In The Square (CITS), the not-for-profit performing arts centre in downtown Kitchener, invites proposals from qualified firms to lead a branding revitalization initiative. The selected proponent will build on CITS’s 2026–2031Strategic Plan and recent audience research to develop a research-informed brand strategy, positioning and brand architecture, messaging, a refreshed visual identity, brand guidelines and tools, and a launch and rollout plan. The Centre In The Square name will be retained.The maximum budget is $75,000, excluding HST, inclusive of all fees and expenses. Work is expected to begin in January2027 and run approximately three to five months.Questions are due by Friday, October 30, 2026 and must be directed in writing to Jonathan Randall atjrandall@centreinthesquare.com. Proposals are due as a single PDF by email by 2:00 p.m. ET on Friday, November 20, 2026.Please see the attached RFP document for full details.
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