Change Management and User Adoption Strategy

The contract seeks to develop and execute organizational change management strategies aimed at driving user adoption of the STR Zero Day capability within MHS GENESIS, a critical health information system used by the Department of Defense. The work will focus on preparing and supporting military health system personnel through structured change initiatives that address resistance, build awareness, and ensure smooth integration of the new capability into daily workflows. This includes designing communication plans, training materials, leadership engagement tactics, and metrics to measure adoption success across affected sites and user groups. The subcontract falls under NAICS code 541611, indicating it involves management consulting services, and is being procured by the Defense Health Agency headquartered in Arlington, Virginia. Performance is expected to center in Arlington with potential nationwide execution as MHS GENESIS rolls out across Department of Defense medical facilities. The effort requires deep expertise in health care system transformation, digital readiness, and military organizational culture to ensure that the STR Zero Day functionality is not only implemented but fully embraced by end users, ultimately improving clinical efficiency and patient care outcomes.