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This Solicitation opportunity from Ohio was posted on June 4, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Comprehensive Advertising and Marketing Services for Ohio 529 CollegeAdvantage

Closed
SRC0000027020State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541810
New
SLED
PDMP Communications Development
Solicitation # BPM059509
The Maryland Department of Health, Office of Population Health Improvement, is seeking a certified small business to develop creative assets for the Prescription Drug Monitoring Program (PDMP) multimedia communications campaign. Funded by the federal OD2A grant, the project focuses on improving prescribing practices and preventing opioid-related morbidity and mortality among healthcare providers. The selected vendor will be responsible for reviewing current educational initiatives and creating or updating print and digital materials, training videos, website content, and social media assets. All digital and web deliverables must comply with Section 508 of the Rehabilitation Act of 1973. This is a Small Business Reserve Procurement, limited to businesses certified by the Governor’s Office of Small, Minority and Women Business Affairs (GOSBA). The contract is a firm fixed price agreement with a period of performance from the date of award through February 28, 2027. Key milestones include the submission of final draft deliverables by January 15, 2027, followed by a period for stakeholder feedback and iterative revisions. The primary offeror must demonstrate at least three years of experience in healthcare communications, provide two examples of prior campaigns for state agencies, and submit two recent letters of reference. Proposals are due by November 12, 2026, via the eMaryland Marketplace Advantage portal and must be submitted as two separate files: a technical proposal limited to ten pages and a separate financial proposal. Award selection is based on the Most Advantageous Offer, determined through a weighted analysis where technical factors are given greater weight than financial considerations. Technical evaluations will focus on the statement of work, project management approach, and the vendor's ability to meet the strict February 2027 completion deadline.

POSTED

2 days ago

DEADLINE

in 4 days

AI Contract Overview

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The contract involves providing comprehensive marketing and advertising services to promote Ohio's 529 CollegeAdvantage Direct Plan, a college savings program established by the Ohio Tuition Trust Authority. The primary goal is to increase public awareness of the plan's benefits, encouraging more Ohio families to open new accounts and contribute to existing ones. The contractor will develop campaigns and materials aimed at educating the public about the advantages of Ohio’s 529 Plans, aligning with the agency's objectives to meet annual growth targets. An amendment has been issued to correct a specific detail in the original solicitation document, ensuring clarity in the contractual terms. The solicitation, titled "Comprehensive Advertising and Marketing Services for Ohio 529 CollegeAdvantage," was posted on June 4, 2025, with a response deadline of June 17, 2025. The contract is managed by the Ohio Department of Administrative Services and is valued between $500,000 and $5,000,000. The project is set to be executed within Ohio, with a focus on developing effective outreach strategies to boost participation in the state's college savings plan. Interested parties can find additional details and submit responses through the Ohio Buys procurement portal.

General Info

Place of Performance

OH, USA

Set-Aside

NONE

Documents

5
DOCX, High priority: read this firstspecifications
High
PDF, High priority: read this first4 pages · standard-terms-and-conditions
High
DOCX, High priority: read this firstrfp
High
DOCX, High priority: read this firstspecifications
High
PDF, Low priorityother
Low

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Timeline

1 update
PhaseClosed
Posted

Solicitation

Notice updated

Response deadline changed from Feb 4, 2025 to Jun 17, 2025. The notice title changed. NAICS code changed from 238210 to 541810. The notice description changed.

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyOhio Department of Administrative Services
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Amendment 1, resulting in Round 2, is created to notify of a correction to the last sentence in Section 4, B., 1., vi., on page 13 of the RFP.   The Ohio Tuition Trust Authority was established to help families save for college.  Therefore, it is the Agency's goal to provide information and education to the general public to enhance awareness among Ohioans of Ohio’s 529 Plan, with focus on the Ohio 529 CollegeAdvantage Direct Plan,  while meeting its annual goals to increase the number of new accounts and increase contributions to existing accounts.  The Agency is seeking a Contractor to provide marketing and advertising services to develop campaigns, and various materials to promote the advantages of choosing Ohio’s 529 Plans. 

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