Consultant to lead its housing storytelling campaign - At Home in Greater Lowell

The contract involves engaging a qualified consultant to spearhead a housing storytelling campaign for the Northern Middlesex Council of Governments as part of its regional housing strategy, At Home in Greater Lowell. The project aims to enhance public awareness and understanding of housing issues within the Greater Lowell region through a comprehensive multimedia storytelling initiative. The scope includes developing a strategic campaign plan, collecting and training storytellers, producing diverse content such as videos, photos, and infographics, and executing a multi-platform outreach effort involving social media, community events, and local media. The campaign emphasizes capturing stories from a broad demographic spectrum, including marginalized groups such as people of color, immigrants, seniors, renters, and the housing insecure, to foster inclusive engagement and highlight regional housing challenges and successes. The project is scheduled to run from June 2025 through March 2026, with key deliverables aligned to support the Fall Housing Summit and the completion of a storytelling toolkit and implementation guide. The solicitation specifies detailed contractual and administrative requirements, including proposal submission guidelines, evaluation criteria, and compliance with federal and state regulations. Proposals must be structured to demonstrate understanding of the project, relevant experience in storytelling and community engagement, multimedia production capabilities, and the ability to deliver innovative, culturally sensitive content within budget constraints. The selection process will prioritize project understanding, scope quality, prior experience, and community-focused storytelling expertise, with a focus on creativity, inclusivity, and impact. Contract provisions stipulate payment terms, ownership of work products, confidentiality, conflict of interest disclosures, insurance requirements, and procedures for termination or cancellation. Respondents are also required to submit certifications related to non-collusion, fair employment practices, and conflict of interest disclosures, ensuring compliance with ethical standards and fostering transparent, equitable procurement practices.