Custom Photography

The U.S. Department of Health and Human Services, through the Office of Mission Acquisition Solutions, is soliciting quotations for professional custom photography services to support the Centers for Medicare and Medicaid Services. The objective is to produce high-resolution imagery of diverse populations and environments for Medicare, Marketplace, and Medicaid outreach campaigns, providing an alternative to stock library photos. The contract is structured as a firm-fixed-price purchase order with a base period from September 30, 2026, to September 29, 2027, and two subsequent one-year option periods. While the primary place of performance is listed as Baltimore, Maryland, photo shoots are encouraged to be conducted nationwide. The scope of work requires a minimum of 8 to 16 unique photo shoots per year, with each shoot resulting in 50 final images. Deliverables must be provided via secure cloud storage with a turnaround time of two to three weeks following brief approval. The government requires all-media rights in perpetuity for all imagery. Award evaluation will prioritize technical factors significantly over price, focusing on technical understanding, personnel experience, and prior commercial photography performance. Offerors must submit a technical quote limited to 10 pages, adhering to specific formatting requirements, and provide a detailed CLIN-based price quotation. The deadline for submissions has been extended to September 18, 2026, at 11:00 AM EST.