Digital Experience Optimization (DXO) Change Management

The contract supports the National Institutes of Health in broadly adopting digital tools by applying established organizational change management practices to foster user engagement, minimize resistance, and drive successful implementation across the agency. The focus is on optimizing the digital experience through structured methodologies that align workforce behaviors with new technological capabilities, ensuring sustainable adoption and improved operational efficiency. This subcontract, issued under the Omas Strategic Buying Center - Professional Services within the Department of Health and Human Services, is categorized under NAICS code 541612 for management consulting services. The work is performance-based and centered in Bethesda, Maryland, with a posted date of June 26, 2026. The effort is designed to serve as a catalyst for organizational transformation across NIH, leveraging change management expertise to bridge the gap between technology deployment and end-user adoption.