DA01--Veteran Images Licensing
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The Department of Veterans Affairs Technology Acquisition Center awarded contract 36C10B26C0009 to F8PJ, LLC, a woman-owned small business, for the licensing of 10 specific digital Veteran images. This firm-fixed-price procurement was conducted as a sole-source acquisition under FAR 13.106-1(b)(1) because the vendor holds exclusive proprietary rights and subject permissions for the images, which are already integrated into the VA.gov web infrastructure. The images are critical for maintaining branding and design consistency, and market research confirmed that no comparable alternatives are commercially available. The contract consists of a 12-month base period with two additional 12-month option periods, allowing for a total potential performance duration of 36 months. Funding for this effort is provided through the Promise to Address Comprehensive Toxic (PACT) Act. The primary deliverable is the continued licensed use of the digital assets, with the vendor ensuring ongoing legal authorization from the image subjects. Performance is managed through the Technology Acquisition Center in Eatontown, New Jersey, with acceptance based on the images' functional integration and compatibility with VA.gov platforms.
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