This Pre-Solicitation opportunity was posted on June 1, 2015. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Data for Tobacco Related Television Advertising

Closed

2015-N-17176Federal

Submission Closed06/15/2015, 08:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541910

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3 days ago

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in 21 days

AI Contract Overview

The Centers for Disease Control and Prevention intends to enter into a sole source contract with The Nielsen Company to acquire television ratings data for tobacco-related advertising. This data covers advertisements sponsored by state health departments, tobacco control programs, not-for-profit foundations, and the American Legacy Foundation. The scope includes ratings for Full Disclosure Markets and Automated Discovery Markets for 2014, with options to extend through 2018. Additionally, Nielsen will provide 600 audio visual interleaves to help the CDC verify the content of ambiguously described advertisements. The CDC has identified Nielsen as the only source capable of providing the DMA-specific ratings necessary to accurately estimate media campaign exposure for the Tobacco Control State Highlights Reports. This procurement is conducted under the authority of 41 U.S.C. 253(c)(1) due to the unique nature of the required services. While this is a notice of intent for a sole source award, interested parties were invited to submit capability statements to the CDC Procurement and Grants Office by June 15, 2015.

General Info

Agency

N/A

Contract Value

$700,000

NAICS

541910 - Marketing Research and Public Opinion Polling

Place of Performance

Department of Health and Human Services, Centers for Disease Control and Prevention, Procurement and Grants Office, Room 3605, , ATLANTA, GA, 30341, USA

Set-Aside

NONE

Awardee

THE NIELSEN COMPANY (US), LLC

Award Issued Date

06/30/2015, 12:00:00 AM UTC

Documents

No documents available

Documents will appear here when they are available.

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Timeline

PhaseClosed

PostedJun 1

Presolicitation

Response DeadlineJun 15

Deadline has passed

Submission Closed

06/15/2015, 08:00:00 PM UTC

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Organization & Contact Information

AgencyN/A

Contacts2 people available

OfficeN/A

Organization / Agency

N/A

Office AddressN/A

Contacts

Summer GreenContract Specialist

contact@example.gov

+1 (555) 000-0000

Julio LopezLead Contracting Officer

contact@example.gov

+1 (555) 000-0000

Full Description

Title: Data for Tobacco Related Television Advertising General Information The Centers for Disease Control and Prevention (CDC), Office of Acquisition Services (OAS) in support of the National Center for Chronic Disease Prevention and Health Promotion (NCCDPHP) , Office on Smoking and Health (OSH) intends to negotiate a sole source contract with The Nielson Company, 770 Broadway, New York, NY 10003,to purchase all of the 2014 (as well as 2015, 2016, 2017, and 2018, if options are exercised) television ratings data for tobacco-related television advertising sponsored by state health departments, tobacco control programs, or related not-for-profit foundations, as well as anti-tobacco advertising sponsored by the American Legacy Foundation from the Nielsen Company. Nielsen will provide these data for all Full Disclosure Markets (FDMs). Nielson will also provide access to 600 audio visual interleaves (AVIs), (1-frame/second video copies of ads in the Nielsen data), which will allow CDC/OSH to confirm that ambiguously described ads are actually smoking-related advertising. Finally, CDC will also purchase ratings for Automated Discovery Markets (ADMs), which will be validated for comparability with ratings for smoking-related advertising in the FDMs. CDC believes that the Nielsen Company is the only available source of DMA-specific ratings that would be able to provide ratings data for tobacco-related television advertising by state health departments, tobacco control programs, and/or related non-for-profit foundations. In order to provide valid estimates of media campaign exposure for each state as part of reporting for the Tobacco Control State Highlights Reports, ratings information is necessary. Ratings data as opposed to occurrence data is the only comparable measure across market areas that would account for population exposure to a particular advertisement. The use of other than full and open competition for this acquisition is conducted under the authority of 41 United States Code (U.S.C.) 253(c)(1) as set forth in Federal Acquisition Regulations, Subpart 6.302-1, Only one responsible source and no other supplies or services will satisfy agency requirements. This notice of intent is not a request for competitive proposals. A determination to compete this procurement based on a response to this notice is solely within the discretion of the Government. Interested parties who believe they possess the capabilities to satisfy this requirement should submit a Capability Statement demonstrating their abilities to meet this requirement. All responses will be considered. All Capability Statements shall be submitted in writing to CDC Procurement and Grants Office, Attention: Summer Green, 2920 Brandywine Road, Mail Stop 69, Atlanta, GA 30341 or via email to efi6@cdc.gov no later than Monday June 15th, 2015 at 2:00 pm EST. No telephone inquiries will be accepted. Point of Contact Summer N Green, Contract Specialist, Phone (770) 488-2619,Email efi6@cdc.gov

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