Digital Advertising & Social Media Campaign Management

The contract requires management of paid digital advertising campaigns across Google, Facebook, Instagram, and YouTube to increase awareness and engagement with the Foster Grandparent Program. The work involves developing, executing, and optimizing targeted ad campaigns designed to reach specific audiences and encourage participation, with performance metrics tied to campaign effectiveness in driving awareness and action. The provider must demonstrate expertise in digital media buying, audience targeting, analytics, and platform-specific best practices across all listed channels. This is a subcontract under the Texas Health and Human Services Commission, classified under NAICS code 541860 for advertising services, and is open for proposals with a response deadline of February 3, 2026. The contract does not specify a set-aside status or detailed location requirements, and performance is expected to align with the state agency’s mission to promote the Foster Grandparent Program. All work must be conducted in accordance with the agency’s goals, with the primary success indicator being increased public involvement and program visibility through digital outreach.