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This Solicitation opportunity from Florida was posted on July 18, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Digital Advertising Services

Closed
BC-2024-029State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541810
New
SLED
PDMP Communications Development
Solicitation # BPM059509
The Maryland Department of Health, Office of Population Health Improvement, is seeking a certified small business to develop creative assets for the Prescription Drug Monitoring Program (PDMP) multimedia communications campaign. Funded by the federal OD2A grant, the project focuses on improving prescribing practices and preventing opioid-related morbidity and mortality among healthcare providers. The selected vendor will be responsible for reviewing current educational initiatives and creating or updating print and digital materials, training videos, website content, and social media assets. All digital and web deliverables must comply with Section 508 of the Rehabilitation Act of 1973. This is a Small Business Reserve Procurement, limited to businesses certified by the Governor’s Office of Small, Minority and Women Business Affairs (GOSBA). The contract is a firm fixed price agreement with a period of performance from the date of award through February 28, 2027. Key milestones include the submission of final draft deliverables by January 15, 2027, followed by a period for stakeholder feedback and iterative revisions. The primary offeror must demonstrate at least three years of experience in healthcare communications, provide two examples of prior campaigns for state agencies, and submit two recent letters of reference. Proposals are due by November 12, 2026, via the eMaryland Marketplace Advantage portal and must be submitted as two separate files: a technical proposal limited to ten pages and a separate financial proposal. Award selection is based on the Most Advantageous Offer, determined through a weighted analysis where technical factors are given greater weight than financial considerations. Technical evaluations will focus on the statement of work, project management approach, and the vendor's ability to meet the strict February 2027 completion deadline.

POSTED

1 day ago

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Leon County Government is seeking proposals from qualified firms to provide comprehensive Digital Advertising Services aimed at promoting Tallahassee-Leon County as a premier travel destination. The contract, with an estimated annual budget of up to $2 million, involves developing and executing an annual media plan, creating experiential marketing activations, and maintaining the destination’s website to attract state, regional, and national audiences. The initiative aligns with the county’s broader strategic goals outlined in the five-year Tourism Strategic Plan, which aims to generate significant economic impact, increase visitation by 3% annually, and enhance community engagement and visitor experiences. The Leon County Division of Tourism, also known as Visit Tallahassee, is fully funded by the Tourist Development Tax and works to boost economic growth and quality of life through tourism. The procurement process includes a mandatory pre-proposal meeting, either in person or online, to ensure eligibility. The solicitation emphasizes diversity and inclusion, with specific project goals for participation by Minority Business Enterprise (MBE) and Women Business Enterprise (WBE) firms, requiring a completed MWBE Participation Plan for responsiveness. The contract will be managed under the NAICS code 541810, with a project timeline that culminates in the selection of a strategic, innovative agency capable of elevating Tallahassee-Leon County’s visibility and competitiveness as a travel destination. The selected firm will collaborate closely with county officials to implement marketing strategies that support the county’s vision of becoming recognized as a vibrant and diverse destination in the Southeast.

General Info

Place of Performance

FL, USA

Set-Aside

NONE

Documents

4
DOCX, High priority: read this firstcontract-document
High
PDF, High priority: read this firstforms-to-complete
High
PDF, High priority: read this firstmwbe-participation-plan
High
PDF, High priority: read this firstrfp
High

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Timeline

PhaseClosed
Posted

Solicitation

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyFlorida → Leon County
Contacts1 person available
OfficeN/A
Organization / AgencyFlorida → Leon County
Office AddressN/A

Full Description

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Leon County Government “County” is accepting proposals from qualified firms for Digital Advertising Services.Leon County Division of Tourism, also known as Visit Tallahassee in the marketplace is a department of Leon County Government, funded fully by the county’s Tourist Development Tax.  The Mission of the Leon County Division of Tourism is to enhance the region’s economic growth and quality of life by collaboratively inspiring the vitality of the Visitor Economy. The Vision of the Leon County Division of Tourism is for the Tallahassee region to be recognized as appreciated as one of the most diverse and vibrant destinations in the Southeast.To achieve the above, the County desires to contract with an innovative, forward thinking and strategic digital services advertising agency with a track record of excellence to work in partnership with Leon County Division of Tourism/Visit Tallahassee to develop and implement an annual media plan, create experiential marketing/activations and develop and maintain Tourism’s destination website to promote Tallahassee-Leon County Florida as a premier travel destination to state, regional and national markets and help Tallahassee-Leon County stand apart from the other destinations in the state.In 2022, the Leon County Division of Tourism/Visit Tallahassee developed a five-year Tourism Strategic Plan.  Goals of that plan include:Generate $5 billion in economic impact by Sept. 2026Increase the visitation to Tallahassee-Leon County through strategic marketing and sales by 3% annually.Increase local awareness of the Division of Tourism/Visit Tallahassee and the overall impact on tourism in Tallahassee-Leon County.Increase industry/community engagement and cultivate new partnerships to enhance destination development.Increase visitor services in marketing to enhance the visitor experience and extend stays.Visit Tallahassee’s Strategic Plan can be found at https://visittallahassee.com/partners#Resources A Mandatory pre-proposal meeting has been scheduled which proposers are required to attend in person or on-line via the posted Teams meeting instructions located in the Timeline of this ITN.   Attendance at the pre-proposal meeting is mandatory to be eligible for proposal award.This solicitation has a project specific goal for the participation of Minority Business Enterprise (MBE) and Women Business Enterprise (WBE) firms certified by the Office of Economic Vitality (OEV) MWSBE Division (see Section 8). The MWSBE Division will deem responses responsive to the MWBE Section of the solicitation if they include a completed MWBE Participation Plan that is eligible for points and/or Good Faith Effort documentation. The estimated annual budget to provide all services for this project is $1,000,000.

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