This Solicitation opportunity from Florida was posted on July 18, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Digital Advertising Services
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
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Leon County Government is seeking proposals from qualified firms to provide comprehensive Digital Advertising Services aimed at promoting Tallahassee-Leon County as a premier travel destination. The contract, with an estimated annual budget of up to $2 million, involves developing and executing an annual media plan, creating experiential marketing activations, and maintaining the destination’s website to attract state, regional, and national audiences. The initiative aligns with the county’s broader strategic goals outlined in the five-year Tourism Strategic Plan, which aims to generate significant economic impact, increase visitation by 3% annually, and enhance community engagement and visitor experiences. The Leon County Division of Tourism, also known as Visit Tallahassee, is fully funded by the Tourist Development Tax and works to boost economic growth and quality of life through tourism. The procurement process includes a mandatory pre-proposal meeting, either in person or online, to ensure eligibility. The solicitation emphasizes diversity and inclusion, with specific project goals for participation by Minority Business Enterprise (MBE) and Women Business Enterprise (WBE) firms, requiring a completed MWBE Participation Plan for responsiveness. The contract will be managed under the NAICS code 541810, with a project timeline that culminates in the selection of a strategic, innovative agency capable of elevating Tallahassee-Leon County’s visibility and competitiveness as a travel destination. The selected firm will collaborate closely with county officials to implement marketing strategies that support the county’s vision of becoming recognized as a vibrant and diverse destination in the Southeast.
General Info
Agency
Place of Performance
FL, USASet-Aside
Timeline
Submission Closed
Organization & Contact Information
Full Description
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