Digital Marketing Agency

CommUnityCare, a non-profit organization dedicated to providing healthcare services to the underinsured and uninsured residents of Travis County, is seeking a digital marketing vendor to enhance its online outreach and patient engagement. Operating across 22 locations, CommUnityCare aims to support its service lines and clinics through effective digital marketing strategies by improving its online presence. To achieve this, they are looking for a digital marketing agency to manage and optimize paid search campaigns, display advertising, and connected TV (CTV) campaigns using platforms like SlingTV and Hulu, leveraging a $10,000 per month Google Ads non-profit grant. The selected agency needs to demonstrate proven experience in managing large-scale campaigns across these channels, with specific expertise required in Google Ads, including advanced strategies like keyword research, bid management, and retargeting. Furthermore, the agency should be capable of producing high-quality video ads for CTV platforms and offer comprehensive reporting on key performance metrics such as CTR, conversion rates, quality scores, and cost per acquisition. The contract is set to span one year with the option for three additional one-year renewals, with services being performed primarily at their headquarters in Austin, Texas. This solicitation is part of CommUnityCare’s initiative to better serve the community by maximizing outreach through modern digital marketing techniques.