Digital Marketing and Paid Advertising Campaign Management

The contract seeks a subcontractor to plan, execute, and optimize nationwide digital marketing campaigns across search, social media, and display platforms with the primary goal of increasing prospective student applications. Key responsibilities include developing targeted audience strategies, creating compelling ad content, conducting A/B testing to refine messaging and performance, and delivering detailed performance reports to guide ongoing optimization. The work must be executed with precision to meet enrollment objectives and is focused on educational outreach within a government context. This is a subcontract under NAICS code 541810 for advertising and related services, issued by the Department of Defense through the Naval Supply Systems Command Fleet Logistics Center Norfolk. The opportunity was posted on June 25, 2026, with a response deadline of July 1, 2026, at 2:00 PM. Performance is required to be carried out at Annapolis, Maryland, with a ZIP code of 21402, although no specific point of contact details are provided. Bidders must be prepared to align their campaigns with federal contracting requirements and demonstrate proven experience in managing large-scale digital advertising initiatives that drive measurable outcomes in student acquisition.