Request for Information (RFI) United States Naval Academy Admissions Department Strategic Outreach
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
AI Contract Overview
This announcement is a Sources Sought Request for Information (RFI) issued by the U.S. Naval Academy Admissions Department to identify qualified sources capable of providing Enrollment and Strategic Outreach Services under a future commercial firm-fixed-price contract. The Government seeks information to assess market capability and plan for a procurement that will not include any commitment to award a contract, nor will it compensate respondents for their submissions. The requirement involves developing and managing a secure, nationwide digital platform to identify, engage, and track prospective candidates for the Naval Academy without access to or transmission of any Government Personally Identifiable Information (PII). All data flows are strictly one-way, with lead matching and deduplication handled internally by the Government behind a firewall under a Zero-Credit billing rule that prevents duplication charges. Services must be performed at the U.S. Naval Academy in Annapolis, Maryland, and include delivery of a secure clearinghouse, analytics portal, virtual tour integration, automated outreach to school counselors, bi-annual content audits to ensure accuracy of public materials, and market migration modeling using demographic data. The contract is planned as a single commercial firm-fixed-price arrangement with a one-year base period starting September 30, 2026, and three one-year option periods extending performance through September 29, 2030. The NAICS code is 541890, with a size standard of $19 million in annual revenue, and no set-aside is currently designated. Respondents must submit a capability statement not exceeding five typewritten pages, including company details, CAGE and D&B numbers, business size classification (including any applicable socioeconomic designations such as small business, 8(a), HUBZone, woman-owned, or veteran-owned), reference to any applicable GSA or SeaPort-e contract vehicles, and detailed evidence of relevant experience working with government or large corporate entities. Responses must reference solicitation number N0018926QL190 and be submitted electronically to Cody Witz by 10:00 AM EST on July 1, 2026. Special requirements include strict data isolation protocols, prohibition of obsolete or outdated marketing materials, certification of material accuracy every six months, and compliance with Department of the Navy cybersecurity directives. The Government reserves the right to use submitted information for planning purposes only and will not acknowledge or respond to submissions; no award will result from this RFI, and all technical details may change prior to a formal solicitation.
General Info
Agency
NAICS
Place of Performance
Annapolis, MD, 21402, USASet-Aside
Timeline
Response Deadline
Organization & Contact Information
Full Description
Subject to FAR Clause 52.215-3, entitled "Solicitation for Information of Planning Purpose," this announcement constitutes a Sources Sought for information and planning purposes for qualified and experienced sources to provide Enrollment and Strategic Outreach Services in support of the United States Naval Academy Admissions Department. This is not a solicitation announcement for proposals and no contract will be awarded from this announcement. It is not to be construed in any way as a commitment by the Government, nor will the Government pay for the information submitted in response. The Government plans to procure these services as Commercial Services as defined in FAR 2.101.
Place of Performance (Site Location): The delivery/performance of this requirement will be at the U.S. Naval Academy in Annapolis, MD 21402.
NAICS Code: The NAICS Code for this requirement is 541890, Other Services Related to Advertising, and the Size Standard is $19.0 (millions of dollars).
Period of Performance: The base period of performance is anticipated to be 12 months of services to begin 30 September 2025. Three (3) one-year option periods are anticipated to be included in the contract to extend services to 29 September 2030.
The proposed procurement is a single commercial Firm, Fixed-Price type contract.
Reponses to this Sources Sought request should reference (N0018926QL190) and shall be submitted electronically to Cody Witz at cody.s.witz.civ@us.navy.mil / Phone: (757) 443-1334 by 10:00 AM EST on 01 July 2026. Responses shall include the following information in this format:
1. Company name, address, POC name, phone number, fax number and email.
2. Contractor and Government Entity (CAGE Code) and Dunn and Bradstreet Number.
3. Size of business - Large Business, Small Business, Small Disadvantage, 8(a), Hubzone, Woman-owned and/or Veteran-owned.
4. If the services can be solicited from a GSA or SeaPort-e contract vehicle, provide the applicable contract number.
5. Capability statement addressing the following items:
- Contractor’s ability to provide the required services referenced above.
- Contractor’s experience (identified by contract number) and strategy to provide the required services, especially for Government and corporate entities of similar size and scope.
- Contractors should include their anticipated teaming/partnering/subcontracting arrangements along with corporate information such as company name, address, and point of contact name, phone number, email address, and business size.
Documentation of technical expertise and experience and strategy must be presented in sufficient detail for the U.S. Government to determine that your company possesses the necessary capability, expertise and experience to compete for this acquisition. Standard company brochures will not be reviewed. Submissions are not to exceed five (5) standard typewritten pages. All technical questions and inquiries maybe submitted within the response. Responses must be in English.
Again, this is not a request for a proposal. Respondents will not be notified of the results and the U.S. Government is not required to answer any questions submitted in regards to this RFI. Please note the information within this pre-solicitation synopsis will be updated and/or may change prior to an official synopsis/solicitation, if any.
Attachments: Attachment I Draft Performance Work Statement