Digital Marketing and Social Media Strategy
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
AI Contract Overview
The contract involves developing and implementing a comprehensive digital marketing and social media strategy focused on public health outreach for the Women’s Health agency in Illinois. Key components include the creation of a content calendar, strategic use of hashtags, integration of QR codes, and establishing performance metrics to effectively measure the campaign’s success. The objective is to enhance engagement and dissemination of public health information through targeted social media efforts. This subcontract falls under NAICS code 541840, which pertains to marketing services, and will be carried out in Springfield, Illinois, with the zip code 62761. The contract was posted on November 12, 2025, and although there is no specified set-aside, it aims to leverage digital channels to boost public awareness and participation in health initiatives. The contract is designed to support the Women’s Health agency’s mission by employing data-driven and creative marketing techniques in a public health context.
General Info
Agency
NAICS
Place of Performance
Springfield, IL, 62761, USASet-Aside
Documents
This scope was carved out of 26-482DPH-WOMEN-B-49990.
The full solicitation package (5 documents), including the RFP, is on the prime solicitation, not on this scope.
26-482DPH-HLTHP-B-49990 | IFPP Prof Edu Marketing Plan - Small Purchase
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