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Digital Marketing and Social Media Strategy

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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The contract involves developing and implementing a comprehensive digital marketing and social media strategy focused on public health outreach for the Women’s Health agency in Illinois. Key components include the creation of a content calendar, strategic use of hashtags, integration of QR codes, and establishing performance metrics to effectively measure the campaign’s success. The objective is to enhance engagement and dissemination of public health information through targeted social media efforts. This subcontract falls under NAICS code 541840, which pertains to marketing services, and will be carried out in Springfield, Illinois, with the zip code 62761. The contract was posted on November 12, 2025, and although there is no specified set-aside, it aims to leverage digital channels to boost public awareness and participation in health initiatives. The contract is designed to support the Women’s Health agency’s mission by employing data-driven and creative marketing techniques in a public health context.

General Info

Develop and implement digital marketing strategy for Women’s Health agency public health outreach.

Agency

Illinois → Women's HealthView Agency

NAICS

541840 - Media RepresentativesView NAICS

Place of Performance

Springfield, IL, 62761, USA

Set-Aside

NONE

Documents

This scope was carved out of 26-482DPH-WOMEN-B-49990.

The full solicitation package (5 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

26-482DPH-HLTHP-B-49990 | IFPP Prof Edu Marketing Plan - Small Purchase

AI Contract Breakdown

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Timeline

Posted

subcontract

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Organization & Contact Information

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AgencyIllinois → Women's Health
ContactsNo contacts available
OfficeN/A
Organization / Agency
Illinois → Women's Health
View Agency Profile
Office AddressN/A
ContactsNo contact information available

Full Description

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Develop and execute a social media strategy including content calendar, hashtags, QR codes, and performance metrics to support public health outreach.

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Same NAICS industry code

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Same awarding agency

NAICS: 611430
SLED
26-482DPH-HLTHP-B-50088 | IFPP Prof Edu Training Small Purchase
Solicitation # 26-482DPH-HLTHP-B-50088
Solicitation 26-482DPH-HLTHP-B-50088 is a Request for Quote issued by the Illinois Department of Public Health for professional education training services under the Illinois Family Planning Program. The contract, which runs from execution through June 30, 2026, involves approximately 500 hours of work. The selected vendor will be responsible for conducting a statewide needs assessment using quantitative and qualitative methods, delivering one in-person training session at the Office of Women Health Conference, and conducting six virtual webinars, at least two of which must focus on CDC and OPA Quality Family Planning guidance. Key deliverables include a needs assessment report due within 60 days of execution, a final year-end report due 30 days after completion, and the provision of all training materials within five business days of each session. Qualified vendors must possess at least five years of experience in reproductive health policy and professional education training, the ability to provide continuing medical education and nursing education credits, and a web-based system for accessing previous presentations. The contract requires strict adherence to federal and state guidelines, including Title X and Section 508 accessibility compliance, with materials translated into Spanish and other identified languages. Vendors must comply with Standard Illinois Certifications and General Services Standard Terms and Conditions V.23, which include requirements for general commercial liability and auto insurance, indemnification of the State, and adherence to the State Prompt Payment Act. Pricing must be submitted as an itemized cost proposal covering the needs assessment, training sessions, conference presentations, and applicable travel costs.
Professional and Management Development Training

POSTED

10 months ago

DEADLINE

N/A
View Details

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