This Solicitation opportunity from North Dakota was posted on May 2, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Digital Media Management and Advertising Services
Contract Overview
Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.
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Bismarck State College is seeking proposals from experienced higher education consulting firms specializing in Digital Media Management and Advertising Services aimed at increasing student enrollment and ensuring financial stability. The contract, identified as BSC-2025-002, is a 12-month initial engagement with options to renew annually up to a total of ten years. The scope includes strategic planning, media buying across digital platforms and traditional media, campaign management, performance analysis, and reporting. The project emphasizes a comprehensive approach to digital advertising, including negotiations, monitoring, and post-buy evaluations, with the goal of enhancing inquiries and engagement within the college’s enrollment funnel. The contract will be awarded based on a combination of technical merit and cost, with evaluation criteria allocating significant points to the proposed strategy, experience, and qualifications of the firm and key personnel. The procurement process involves a detailed proposal submission, including technical and cost components, with strict adherence to formatting and confidentiality requirements. The selected firm must demonstrate at least five years of relevant experience in higher education marketing, media planning, and enrollment strategies, with preferred qualifications extending to ten years of agency experience and specific expertise in polytechnic institutions. The contract provisions specify firm fixed pricing with potential time and materials elements, payment procedures, and provisions for contract modifications, inspections, and quality assurance. Offerors are required to provide financial stability documentation, references, and samples of recent digital campaigns. The agreement includes clauses on conflict of interest, confidentiality, insurance, work for hire, and termination rights, ensuring compliance with state and federal laws. The process also allows for negotiations, presentations, and debriefings, with BSC reserving the right to reject proposals that do not meet responsiveness or responsibility criteria, ultimately selecting the most advantageous proposal to support its strategic marketing objectives.
General Info
Agency
Place of Performance
ND, USASet-Aside
Timeline
Submission Closed
Organization & Contact Information
Full Description
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