Full-Service Marketing, Communications, and Advertising Services RFP

The North Carolina Turnpike Authority has issued a comprehensive Request for Proposals to secure full-service marketing, communications, and advertising support for its various outreach, education, and branding initiatives. The contract, managed by the North Carolina Department of Transportation, aims to select a qualified proposer capable of delivering strategic marketing campaigns, media planning, public relations, community engagement, website and app development, and creative production tailored to promote transportation safety, toll collection programs, and public awareness of NCTA’s roadway benefits. The solicitation emphasizes a best value procurement approach, considering factors beyond price such as technical merit, past performance, and the ability to meet project objectives within industry standards, with proposals evaluated through a detailed scoring process. The contract is initially set for three years, with options for two additional two-year extensions, and involves a budget range from $500,000 to $2 million. Key requirements include assembling a dedicated team of experienced personnel—including project managers, public relations specialists, and marketing professionals—who must be physically present in the Raleigh-Durham area and fully committed to the project. The scope encompasses research, media placement, collateral development, community outreach, event management, branding, and digital platform management, with specific deliverables and performance metrics to track campaign effectiveness. The contract stipulates strict compliance with data security, intellectual property rights, and insurance provisions, along with detailed procedures for change management, termination, and dispute resolution. Proposal submission involves a structured format with clear page limitations, mandatory forms, work samples, and pricing details, all to be delivered electronically on USB drives by June 25, 2025. The agreement also includes provisions for audits, confidentiality, subcontracting, and adherence to state and federal regulations, ensuring a comprehensive framework for executing complex marketing initiatives aligned with NCTA’s strategic goals.