This Government Contract opportunity from Iowa was posted on November 1, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Digital Media Strategy & Campaign Planning
Contract Overview
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AI Contract Overview
Blackhawk County is seeking a subcontractor to develop a targeted digital advertising strategy aimed at attracting qualified candidates for critical public sector roles such as Deputy Sheriff and Public Health Nurse in northeast Iowa. The scope includes comprehensive audience segmentation to identify key demographics, behaviors, and psychographic traits of job seekers in the region, along with strategic platform selection to maximize reach and engagement through channels most effective for this audience. The contractor must design a campaign that aligns with the county’s recruitment goals, ensuring messaging is compelling, culturally relevant, and tailored to the unique needs of northeast Iowa communities. Performance will be measured using clearly defined KPIs tied to application volume, click-through rates, conversion metrics, and cost-per-hire, with an emphasis on delivering measurable outcomes within a defined timeline. Proposals are due by November 15, 2024, under a NAICS code for advertising services, and all work must be performed in alignment with the county’s operational and outreach priorities.
General Info
Agency
Place of Performance
IA, USASet-Aside
Documents
This scope was carved out of 199.
The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.
Digital Advertising Campaign for Employment Opportunities
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The breakdown needs solicitation documents. None were found from this contract's source.
Timeline
Submission Closed
Organization & Contact Information
Full Description
Earlier notices in this NAICS code
Posted before this notice, open and closed
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