Direct Marketing & Membership Campaign Management Services

The University of Texas at Austin is seeking a strategic marketing partner under solicitation 721-27004 to provide integrated membership and donor engagement services. The primary objective is to support membership growth, retention, upgrades, and fundraising initiatives specifically for the Lady Bird Johnson Wildflower Center and other participating university programs. The selected contractor will be responsible for direct response marketing, campaign execution, audience targeting, creative services, analytics, and production management to maximize revenue. Proposals must be submitted by the deadline of September 24, 2026. This solicitation is managed by the University of Texas at Austin within the state of Texas, with Michelle Bernal serving as the primary point of contact. The contract focuses on leveraging professional marketing expertise to drive donor engagement and support the overarching mission of the designated university entities.