Direct Marketing & Membership Campaign Management Services

The University of Texas at Austin is seeking a strategic marketing partner to provide integrated membership and donor engagement services for the Lady Bird Johnson Wildflower Center and other participating University programs. The selected contractor will be responsible for direct response marketing, campaign development and execution, audience targeting, creative services, analytics, and production management to drive membership growth, retention, upgrades, and fundraising revenue. The scope of work specifically includes strategic planning, audience segmentation, direct mail production management, and the delivery of campaign performance reports and dashboards. To be eligible for award, vendors must possess at least five years of organizational experience in direct marketing and fundraising support, as well as a track record of at least three comparable client engagements completed within the last five years. Applicants must demonstrate robust data security capabilities for handling confidential constituent and donor information and provide a detailed data security program. Proposals are due by September 24, 2026, via the Euna Procurement portal and must include detailed pricing across three bid tables covering fixed campaign fees, other fixed rates, and specific pricing scenarios. Notably, the University reserves the right to make multiple awards, and any resulting agreement exceeding five million dollars requires approval from the Board of Regents of The University of Texas System.