Direct Marketing Services

The contract for direct marketing services for IdahoPTV is a comprehensive, multi-year engagement designed to support the organization’s annual fundraising and membership growth initiatives through strategic, multiplatform campaigns. The scope encompasses planning, development, and execution of four major direct mail campaigns annually, including acquisition, lapsed donor, additional gift, and renewal campaigns, alongside integrated digital marketing efforts such as email outreach, web banners, social media, and retargeting. The contract emphasizes the importance of data-driven targeting, predictive modeling, and campaign analytics to optimize ROI, with a budget not to exceed 323,000 dollars for the initial fiscal year, covering costs for mailing, creative development, and digital services. The vendor must demonstrate at least five years of relevant experience working with PBS-affiliated nonprofits and possess capabilities in database analytics, campaign testing, and multi-channel integration. The contractual framework incorporates standard federal acquisition clauses alongside Idaho’s specific terms, including provisions for small business set-asides, equal opportunity compliance, electronic funds transfer payments, and contract modifications. The agreement requires the contractor to develop a detailed Quality Assurance Plan within 30 days of contract award, ensuring quality control and process transparency. Postage costs are to be arranged and paid by the contractor, with reimbursement from IdahoPTV, utilizing certified mailing standards. The contract is initially for one year, with options for renewal up to a total of five years based on performance and mutual agreement. Proposal submission is strictly electronic via the Idaho Procurement system, with detailed instructions on formatting, page limits, and required certifications. The evaluation process prioritizes technical qualifications, approach, experience, and cost, with the potential for shortlisting and presentations from top-ranked bidders before final award decisions are made.