DoW Strategic Marketing

The Department of Defense, through Washington Headquarters Services, is conducting market research under solicitation number DoWSM0001 to identify qualified vendors capable of providing integrated strategic marketing, brand strategy, campaign development, and analytical support for Department-wide communications and public engagement initiatives. This sources sought notice, posted on June 11, 2026, with a response deadline of July 14, 2026, seeks input from industry to shape a potential contract that would support the development and execution of a unified brand identity system, enterprise-wide messaging frameworks, national advertising campaigns, and performance measurement tools including dashboards, media monitoring, and brand health tracking. The anticipated contract would have a one-year base period with four additional one-year option periods, with most work expected to be performed at the contractor’s facility, though the primary place of performance is designated as Washington, D.C., 20301. Respondents must be registered in SAM with a valid Unique Entity ID or CAGE Code and must demonstrate business size status under NAICS 541810 (Advertising Agencies) along with any applicable socio-economic certifications such as HUBZone, WOSB, or SDB. A certified cost accounting system is required, and firms must show capability to handle Controlled Unclassified Information under the Defense Counterintelligence and Security Agency’s National Industrial Security System. Responses must be submitted electronically by the deadline to the designated point of contact, formatted as a single-spaced, 10-page document using 12-point Times New Roman font on 8.5 x 11 paper, and must include company details, past performance examples from the last three years, a comprehensive capabilities assessment, and explicit indication of intent to submit a proposal if an RFP is issued, specifying whether the firm intends to serve as prime or subcontractor. All deliverables are advisory in nature and require formal Government review and approval before becoming official policy, and contractors are strictly prohibited from performing inherently governmental functions such as establishing priorities or representing official Government positions without explicit written authorization.