Economic Development Marketing and Branding Strategy

The City of Dublin is seeking a qualified consultant to develop and implement a comprehensive economic development marketing and branding strategy aligned with the City's Economic Development Strategy. The scope of work includes the creation of a unique branding identity and key messaging, the development of a short- and long-term marketing plan, and an evaluation of the City's economic development webpages. Additionally, the consultant will produce modern promotional templates, refresh the press and media engagement strategy, and facilitate four stakeholder input sessions with an iterative feedback process involving three draft deliverables. Proposals for this solicitation are due by February 19, 2025, and must be submitted in PDF format to the designated point of contact. The City will award the contract on a best-value basis, evaluating submissions based on timeline realism, creativity, branding experience, cost-effectiveness, knowledge of local economic drivers, and overall professionalism, with potential extra credit for Tri-Valley-based businesses. The resulting agreement will be a time and materials fee arrangement with a term ending June 30, 20XX, and a possible six-month extension. Selected consultants must meet stringent insurance requirements, including professional liability coverage of 2 million dollars, and adhere to California state laws and record retention mandates.