Enrollment Marketing Services

The State University of New York at Fredonia is soliciting proposals for comprehensive student search, recruitment, and enrollment marketing services under solicitation PROC2026-02. The primary objective is to expand the prospective student pipeline, increase qualified inquiries and applications, and improve overall enrollment yield. The scope of work includes enrollment strategy and planning, student search and inquiry generation, data-informed audience segmentation, and the execution of personalized recruitment communications across multiple channels. The contract is designed for an initial one-year term starting in January 2027, with two optional one-year extensions, and has an anticipated annual contract value of 350,000 dollars. To be eligible, bidders must meet mandatory minimum qualifications, including being a Platinum Preferred Slate Partner with a Slate-integrated recruitment process and demonstrating significant higher education enrollment experience. Proposals must be submitted in separate sealed technical and cost volumes by October 9, 2026, at 3:00 PM. Award selection is based on best value, utilizing a composite score from technical and cost evaluations, followed by a video presentation for shortlisted candidates and a final responsibility review. This procurement is subject to the New York State Procurement Lobbying Act and requires strict adherence to specific diversity goals, including a 6.00 percent goal for Service-Disabled Veteran-Owned Businesses and goals of 15.90 percent for Minority and 14.10 percent for Women Business Enterprises. Required submissions include various certifications, such as the Non-Collusive Bidding Certification, Russia Attestation, and specific MWBE/SDVOB utilization plans. All communications must be directed to the Director of Procurement and University Services, Gretchen Fronczak.