FY2026/RM0/DBH/Crisis Services/AHL/Communications Plan for 988/Jana Berhow

The District of Columbia’s Behavioral Health Administration is preparing to issue a contract for a comprehensive communications plan to support the 988 crisis services system in fiscal year 2026. This initiative aims to enhance public awareness, promote the 988 suicide and crisis lifeline, and ensure residents have clear, accessible information on how to access mental health and substance use crisis support. The plan will guide outreach strategies, messaging, media engagement, and community education efforts aligned with regional behavioral health goals and national 988 implementation standards. The contract will be managed under the agency’s fiscal year 2026 planning cycle and is currently posted as a forecast on the District’s procurement portal. Although no solicitation number, set-aside details, NAICS code, or point of contact have been provided yet, the effort is tied to the DC Department of Behavioral Health’s mandate to strengthen crisis response infrastructure. The place of performance and all related activities are expected to focus on the District of Columbia, with the communications plan designed to reach diverse populations across the region through culturally competent and inclusive strategies. Interested vendors should monitor the official procurement portal for the formal solicitation announcement.