FY26-OSSE-HW-SFSP/SUN Bucks Outreach and Promotion

The District of Columbia’s State Superintendent of Education (OSSE) is forecasting a procurement for FY26 to secure a vendor capable of designing and distributing promotional materials specifically for the SUN Meals programs, including targeted advertising on buses and metro systems. This initiative aims to increase public awareness and participation in nutrition assistance programs for children and families across the district, with a primary focus on outreach during the school year and summer months. The campaign will require creative, culturally responsive materials that effectively communicate program benefits and eligibility information to diverse communities. The contract will involve the full lifecycle of promotional content development, from concept creation and design to placement and performance metrics tracking. Advertising must be strategically scheduled to maximize visibility in high-traffic transit areas and neighborhoods with high concentrations of eligible households. While specific details such as budget, timeline, or technical requirements have not been released, the forecast indicates a strong emphasis on measurable outreach impact and compliance with district-wide branding and accessibility standards. Vendors interested in bidding should prepare to demonstrate prior experience with public sector health or nutrition campaigns and a proven ability to execute large-scale transit advertising initiatives.