This Solicitation opportunity from Georgia was posted on April 23, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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GASOU - Digital Marketing

Closed

53900 GEORGIA 53900-eRFQ-000001420-2025State & Local

Submission Closed05/13/2025, 12:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 512110

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Department of Health and Human Services - Dhhs

POSTED

7 days ago

DEADLINE

in about 1 month

AI Contract Overview

Georgia Southern University is issuing an electronic Request for Quotes (eRFQ) under the authority of the State Purchasing Act to establish a multi-supplier contract for Digital Marketing Services. The contract duration is initially one year, with the possibility of four additional yearly renewals, and aims to create a pool of qualified vendors from which the university can solicit quotes for various marketing activities on an as-needed basis. The services sought include live email marketing campaigns with matchback display, online advertising, search engine marketing (SEM) and retargeting, streaming TV advertising, traditional and online video production, and comprehensive reporting dashboards to monitor campaign performance. The contract will also be accessible to other Georgia state institutions and agencies, subject to approval, expanding its utility beyond Georgia Southern University. The procurement process involves evaluating responses from interested suppliers to select one or more qualified vendors capable of fulfilling the specified services. The total contract value is estimated to range between $500,000 and $5,000,000. The response deadline is May 13, 2025, and the primary point of contact for inquiries is Lindsey Michaud via email or phone. The initiative aims to enhance the university’s digital marketing efforts while ensuring compliance with state procurement regulations, providing a flexible and scalable solution for various marketing campaigns across campus locations and beyond.

General Info

Agency

Georgia Southern University

NAICS

512110 - Motion Picture and Video Production

Place of Performance

GA, USA

Set-Aside

NONE

Documents

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Timeline

PhaseClosed

PostedApr 23

Solicitation

Response DeadlineMay 13

Deadline has passed

Submission Closed

05/13/2025, 12:00:00 AM UTC

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Organization & Contact Information

AgencyGeorgia Southern University

Contacts1 person available

OfficeN/A

Organization / AgencyGeorgia Southern University

Office AddressN/A

Contacts

Lindsey Michaud

contact@example.gov

+1 (555) 000-0000

Full Description

Purpose of Procurement Pursuant to the State Purchasing Act (Official Code of Georgia Annotated 50-5-50 et seq.), this electronic Request for Quotes (eRFQ) is being issued to establish a contract with one or more qualified suppliers who will provide Digital Marketing Services to the Georgia Southern University a Unit of the University System of Georgia (hereinafter, the State Entity) as further described in this eRFQ. This RFQ will be awarded to multiple suppliers that are able to agree to requirements addressed in this bid. This contract would be for One (1) Year with Four (4) Optional Yearly Renewals. This contract would begin as soon as we are able to award it after the protest period. There is no guarantee of the amount of purchases that will be made from your company. This is for Georgia Southern University to have a pool of suppliers we can get quotes from and make purchases on an as needed basis to remain in compliance with state regulations. The resulting contract will be available for use by other State of Georgia Institutions, Colleges, or other Georgia State Agencies upon approval of the awarded Supplier, the University System of Georgia, and the Department of Administrative services. Georgia Southern University is seeking multiple suppliers that have the ability to provide the following...
Live Email Marketing Campaigns with Matchback Display that is NOT a paid list or list to purchase service Online Ads as requested SEM & SEM RE-targeting display - We want to pass SEM campaigns to awarded suppliers Marketing via Streaming TV Services as requested Traditional Video Ads along with Video Production for Online and Streaming Ads for all our campus locations as requested Reporting Dashboard we have access to and can see throughout the entirety of each campaign
Overview of the eRFQ Process The objective of the eRFQ is to select one or more qualified suppliers to provide the goods and/or services outlined in this eRFQ to the State Entity. This eRFQ process will be conducted to gather and evaluate responses from supplier for potential award. All qualified suppliers are invited to partici