This Government Contract opportunity from Department Of Defense was posted on May 23, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Intent to Sole Source - AEMO Marketing Analytical Support

Awarded

W9124D25CA021Federal

Submission Closed05/23/2025, 12:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541910

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AI Contract Overview

Serco Inc has been awarded a sole-source, firm-fixed price contract to provide Marketing Analytical Support for the Army Enterprise Marketing Organization. This engagement focuses on delivering critical data engineering and analytics services, including the design and maintenance of data repositories and the synchronization of various Army systems such as EMMS, DHW, LEMA, ARISS, and Vantage. Additionally, the contractor will integrate third-party tools like Google Analytics, Adobe Experience Manager, Sprinklr, and Datorama to ensure Army leaders and recruiters have access to real-time, actionable marketing intelligence. Managed by the Department of Defense through the W6QM Micc-Ft Knox office, the contract is designated under NAICS code 541910. The period of performance is scheduled to run from approximately May 28, 2025, through May 27, 2026, with the place of performance located in Chicago, Illinois. This support is essential for maintaining the dashboard solutions that provide the Accessions Enterprise with immediate feedback and detailed marketing analysis on demand.

General Info

Agency

Department Of Defense → W6QM Micc-Ft Knox

Contract Value

$498,269.24

NAICS

541910 - Marketing Research and Public Opinion Polling

Place of Performance

Chicago, IL, 60604, USA

Set-Aside

NONE

Awardee

SERCO INC

Award Issued Date

05/28/2025, 12:00:00 AM UTC

Documents

No documents available

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Timeline

PhaseAwarded

PostedMay 23

Justification (J&A)

AwardedMay 28

Contract was awarded

Submission Closed

05/23/2025, 12:00:00 PM UTC

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Organization & Contact Information

AgencyDepartment Of Defense → W6QM Micc-Ft Knox

Contacts2 people available

OfficeFORT KNOX, KY, 40121-5000, USA

Organization / AgencyDepartment Of Defense → W6QM Micc-Ft Knox

Office AddressFORT KNOX, KY, 40121-5000, USA

Contacts

Ashley Brus

contact@example.gov

Barbara J. Jeffries Contracting Officer

contact@example.gov

Full Description

Serco Inc, has been awarded a firm-fixed price contract on a sole-source basis for the following requirement. To ensure continuity of highly specialized services, that are critical to AEMO's mission. The resulting contract will support AEMO Marketing Analytical Support to provide comprehensive data engineering and analytics support to meet its organizational mission. The support encompasses the design and maintenance of data repositories, datasets, data extracts, analysis, synchronization with relevant Army systems (e.g., Enterprise Marketing Management System (EMMS), Data Warehouse (DHW), Leads and Mission Awards (LEMA) databases, Army Recruiting Information Support System (ARISS), and Vantage) and multiple third-party systems to support marketing analytics (e.g., Google Analytics, Adobe Experience Manager, Sprinklr, and Datorama). The functionality and integration of these systems enables AEMO's Data & Performance team to provide recruiters with clear, actionable, understandable, and agile marketing intelligence, to provide Accessions Commanders & Staffs with a persistent set of marketing capabilities, and to provide Army Senior Leaders with detailed marketing analysis on demand. AEMO's dashboard solutions rely on real time data, updated multiple times each day, to provide immediate feedback and insights for Army leaders throughout the Accessions Enterprise. The period of performance for this contract is approximately 28 May 2025 through 27 May 2026.