International Student Online Program Marketing, Recruitment, Admission Support, and Student Support

Texas State University is seeking proposals to partner with a service provider that will deliver comprehensive marketing, recruitment, admissions guidance, and ongoing student engagement services specifically for international students interested in enrolling in its online academic programs from their home countries. The contract aims to expand global reach by attracting qualified applicants through targeted outreach, culturally appropriate communication, and localized support throughout the enrollment journey, ensuring a seamless transition into online coursework. The provider will be expected to build relationships with international audiences, facilitate application processes, and maintain consistent engagement to improve retention and student satisfaction. The solicitation, numbered 754-TXST-2026-RFP-492-VPGOI, was posted on June 30, 2026, with a firm deadline for responses set for July 23, 2026. Performance will be conducted remotely from international locations, with no specified physical work location in Texas. The contract is being issued by Texas State University under its State and Local Entity procurement framework, and inquiries should be directed to Dan Alden, the primary point of contact, via email or phone. This initiative reflects the university’s strategic goal to grow its international online student population while maintaining academic quality and support standards across borders.