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License Agreement with Goldenvoice

Active
State & Local

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The City of Santa Monica has entered into a license agreement with Goldenvoice to host a two-day music festival in September 2026. The event will feature musical artists, curated food and beverage offerings, artist merchandise, art installations, partnership activations, and guest amenities. The festival footprint will encompass Santa Monica Beach, the Santa Monica Pier Parking Deck, and portions of adjacent beach parking lots. The project is categorized as exempt under CEQA Guidelines due to the use of existing facilities and the installation of temporary accessory structures. As part of the agreement, the land must be restored to its original condition following the conclusion of the event. Administrative oversight is managed by Environmental Planner Rachel Kwok, and the project is classified under NAICS code 711310.

General Info

Santa Monica licenses Goldenvoice to host a temporary 2026 beach festival with no permanent construction or financial terms.

Agency

California → City of Santa Monica

NAICS

711310 - Promoters of Performing Arts, Sports, and Similar Events with FacilitiesView NAICS

Place of Performance

Santa Monica, CA, 90401

Set-Aside

NONE

Documents

(1)

Notice of Exemption for Goldenvoice Special Events License Agreement

PDFnotice-of-exemption

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Timeline

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Organization & Contact Information

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AgencyCalifornia → City of Santa Monica
Contacts1 person available
OfficeN/A
Organization / Agency
California → City of Santa Monica
Office AddressN/A
Contacts
Rachel KwokEnvironmental Planner

Full Description

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The project consists of a license agreement with Goldenvoice to host a music festival event on Santa Monica Beach in September 2026. The inaugural concept envisions a two-day festival featuring musical artists, curated food and beverage offerings, festival and artist merchandise, art installations, partnership activations, and guest amenities. The event footprint would utilize the Santa Monica beach, the Santa Monica Pier Parking Deck, and portions of adjacent beach parking lots.

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