Marketing and Advertising for Be Safe. Drive Smart. Campaign

The Texas Department of Transportation (TxDOT) is seeking services for the development of a statewide public awareness campaign focused on traffic safety, named the "Be Safe Drive Smart" campaign. This initiative addresses various traffic safety behaviors and is funded by both state and federal resources. The solicitation requires respondents to carefully monitor the designated website for any updates or changes, as all pertinent information, including addendums and responses to questions, will be posted there. Submissions must be received by the specified deadline, after which no responses will be accepted. The contract, titled "Marketing and Advertising for Be Safe. Drive Smart. Campaign," was posted on April 17, 2026, with the response deadline set for May 18, 2026. This solicitation falls under the State, Local, Education, and Domestic (SLED) organization category and will be performed within the state of Texas. The primary contact for this opportunity is D'Ana Arzia, who can be reached via email or phone. Interested parties can find more information and submit their responses through the official TxSMARTBuy portal.