Marketing & Digital Advertising Services

The City of Riverside, Missouri, issued a Request for Qualifications (RFQ) on August 4, 2025, seeking qualified firms to provide marketing, branding, and digital advertising services aimed at enhancing the city's brand awareness and supporting economic and cultural growth within the community. This RFQ, identified by solicitation number eb7cc and aligned with NAICS code 541613 (Marketing Research), invites firms to submit qualifications that showcase their expertise in strategic marketing campaigns, particularly those highlighting community quality of life and promoting Riverside as a desirable place for residents, businesses, and visitors. The scope centers on developing and executing impactful communications strategies, with specific project details and deliverables to be defined through future task orders. The solicitation emphasizes a comprehensive submission package including firm overview, team bios, relevant experience with examples of brand campaigns, proposed marketing approaches, and client references, constrained to a 20-page limit excluding optional supplemental portfolio materials. This is a non-binding qualifications solicitation rather than a formal bid or contract, with no pricing or cost data requested, and no federal acquisition clauses applied, as the City conducts this as a municipal procurement. Submissions are due by August 29, 2025, and can be delivered via hard copy or electronic PDF format to the City Clerk's office. The evaluation will focus on qualitative assessments of firm capabilities and approach, conducted at the City's discretion with no prescribed evaluation weights or mandatory socioeconomic certifications. Submitted materials become public records under Missouri’s Sunshine Law, requiring offerors to consider confidentiality implications. Key personnel resumes must be included, but security clearances, contract options, and organizational conflict of interest provisions are not applicable at this stage. While contact information for project and submission inquiries is provided, no formal contract administration details such as payment office or invoicing methods are yet established, reflecting the RFQ's preliminary nature. Overall, the solicitation aims to identify a marketing services partner capable of advancing Riverside’s community profile and economic vibrancy through targeted digital and branding initiatives.