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This Government Contract opportunity from Department Of Defense was posted on April 28, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Marketing Strategy & Program Management

Closed
Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541613
New
Federal
124 ASOS Recruiting Event
Solicitation # ASOS0002
The Idaho Air National Guard is seeking a small business contractor under NAICS 541613 to provide turnkey recruiting and athletic pre-screening services for Tactical Air Control Party and Special Warfare pipelines. This firm-fixed-price contract involves the execution of immersive physical fitness and mentorship events primarily located at Gowen Field in Boise, Idaho, with additional activities at local aquatic and field sites within a 20-mile radius. The contractor is responsible for end-to-end event management, including the provision of an athletic trainer, certified lifeguards, and on-site EMTs, as well as the implementation of a comprehensive medical emergency plan and full liability coverage for all attendees. A critical component of the requirement is a targeted marketing campaign aimed at the 18-34 demographic, requiring at least one million social media impressions and the generation of 150 to 250 qualified leads. Digital marketing must launch at least two months prior to the event. The contractor must also ensure strict compliance with DoD regulations regarding the protection and destruction of Controlled Unclassified Information and Personally Identifiable Information. Award will be based on best value, evaluating technical capabilities, key personnel experience with Special Operations, project management plans, and total price. The anticipated period of performance begins September 30, 2026, for a base period of 365 days.
W7M5 Uspfo Activity Idang 124

POSTED

2 days ago

DEADLINE

in 8 days

AI Contract Overview

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The contract focuses on providing strategic planning, campaign coordination, and performance tracking for recruiting and retention marketing efforts within the Virginia Army National Guard. It requires dedicated program management to ensure seamless execution of marketing initiatives and includes a requirement for weekly reporting to key stakeholders to maintain transparency and alignment with operational goals. The work will be performed in Blackstone, Virginia, with a performance location zip code of 23824, and the NAICS code 541613 indicates the scope involves administrative management and general management consulting services. This is a subcontract with a response deadline of May 20, 2026, at 3:00 PM, and it was posted on April 28, 2026, under the Department of Defense, specifically tied to the W7N5 USPFO Activity VA ARNG.

General Info

Lead strategic marketing and campaign management for Virginia Army National Guard recruiting efforts.

Agency

Department Of Defense → W7N5 Uspfo Activity VA ArngView Agency

NAICS

541613 - Marketing Consulting ServicesView NAICS

Place of Performance

Blackstone, VA, 23824, USA

Set-Aside

NONE

Documents

This scope was carved out of W912LQ26QA026.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

VA ARNG Recruiting Marketing Services

AI Contract Breakdown

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Timeline

PhaseClosed
Posted

subcontract

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyDepartment Of Defense → W7N5 Uspfo Activity VA Arng
ContactsNo contacts available
OfficeN/A
Organization / Agency
Department Of Defense → W7N5 Uspfo Activity VA Arng
View Agency Profile
Office AddressN/A
ContactsNo contact information available

Full Description

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Lead strategic planning, campaign coordination, and performance tracking for Virginia Army National Guard recruiting and retention marketing. Includes dedicated program management and weekly stakeholder reporting.

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