Marketing Support for HUD’s Housing Surveys

The Office of Policy Research at HUD is seeking contractor support for marketing services related to its housing surveys, including the American Housing Survey (AHS), Rental Housing Finance Survey (RHFS), Supplemental Housing Affordability Survey (SOMA), Manufactured Housing Survey (MHS), and Survey of Consumer Income and Expenditure (SOC). The solicitation, issued as NOF-2026-00004 under NAICS code 541820, is a full and open competition set aside exclusively for small businesses, with proposals due by July 17, 2026, at 1400 ET and contract performance scheduled to begin on July 30, 2026. Services include expanding the user base of HUD survey data through targeted outreach, developing tailored data products such as infographics and short articles, and providing ongoing assistance to current users. Key deliverables include twelve AHS and eight RHFS topical infographics, two short articles in the base year (including one commemorating the 50th anniversary of the AHS), monthly progress reports, a comprehensive management plan, and fact sheets for the 2021 AHS metropolitan data, with additional deliverables in the option year such as two new short articles and 40 2023 AHS metropolitan fact sheets. The contract features a one-year base period with a one-year option, performance is to be conducted at the contractor’s facility, and all work must adhere to the PD&R Style Guide and Section 508 accessibility standards. The acquisition follows a Lowest Price Technically Acceptable (LPTA) methodology where proposals must first pass mandatory pass/fail gates for technical acceptability, responsibility, and conformance before price is considered. Technical acceptability requires demonstration of subject matter expertise in HUD’s housing surveys, a feasible project schedule, a clear labor mix by category and hours, and adherence to all PWS requirements. Offerors must submit a Proposal Matrix, a technical approach not exceeding 15 pages, past performance references, and an acknowledgment of all solicitation amendments, which include revisions to the Performance Work Statement, Quality Assurance Surveillance Plan, and pricing sheet, as well as the introduction of a new Q&A document. Proposals must be submitted electronically to designated points of contact, and all awarded contractors must comply with strict cybersecurity requirements, including the use of only HUD-approved AI systems, prohibition against using government data to train commercial AI, mandatory annual cybersecurity training, and