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This Government Contract opportunity from Department Of Health And Human Services was posted on August 1, 2023. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Marketplace Outreach Database System (MODS)

Awarded
RFQ-CMS-2023-230969Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541810
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Metro Houston

POSTED

2 days ago

DEADLINE

in 28 days

General Info

NAICS

541810 - Advertising Agencies

Place of Performance

Washington, DC, 20043, USA

Set-Aside

NONE

Documents

1

Marketplace Outreach Data System (MODS) Limited Source Justification

PDF, Low priorityjustification-and-authorization
Low

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Timeline

PhaseAwarded
Posted

Justification (J&A)

Awarded

Contract was awarded

Submission Closed

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Organization & Contact Information

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AgencyDepartment Of Health And Human Services → Ofc Of Acquisition And Grants Management
Contacts2 people available
OfficeBALTIMORE, MD, 21244, USA
Office AddressBALTIMORE, MD, 21244, USA
Contacts

Full Description

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This task order is for a continuation to support the Centers for Medicare & Medicaid Services (CMS) Direct Response team on year-round campaign efforts. BlueLabs Analytics will utilize expertise in database system management and data analytics capabilities to oversee CMS MODS database marketing and direct response (DR) tactics, including targeted email, SMS/text, autodial and direct mail in support of the Marketplace consumer experience. The Contractor shall identify and propose staff with proven specialized experience and expertise in managing a marketing database for the purpose of conducting segmented direct response outreach such as email, SMS/text, autodial and/or direct mail. In addition to supporting direct response outreach efforts for the Marketplace's annual Open Enrollment period, the Contractor shall support year-round efforts that may include outreach that is educational, customer service or ad-hoc in nature. The Unwinding campaign efforts are not tied to a specific open enrollment period, but to a period of approximately 15 months, at the discretion of the Secretary, following the end of the PHE as declared by the Secretary. CMS will work in partnership with states, federal agencies and community-based organizations to ensure consumers are aware of the steps they need to take to maintain coverage.

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