Media Planning and Buying

Centennial College has issued a Request for Proposals seeking qualified media planning and buying agencies to partner with its Marketing and Creative Services team. The selected agency will be responsible for planning, developing, and executing integrated advertising campaigns that utilize paid, earned, and owned media channels to support the College’s strategic enrollment goals. This collaboration aims to enhance the College's outreach and promotional efforts through a comprehensive and coordinated media approach. Proponents interested in submitting proposals must respond by June 17, 2026, following the terms outlined in the Request for Proposals, which is available on the Merx platform. The opportunity is managed by Centennial College on behalf of the Government of Canada, and inquiries can be directed to the College’s contracting authority. The contract involves working closely with the College to deliver media services aligned with its strategic objectives, emphasizing effective and result-driven advertising solutions.