Media Planning and Placement Services
Contract Overview
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AI Contract Overview
This subcontract for Media Planning and Placement Services supports the Illinois Department of Insurance by providing strategic advertising space selection and purchase for outreach projects. The scope of work includes conducting detailed audience research and segmentation based on geography and demographics through media buying platforms, as well as delivering comprehensive media buy recommendations and placement documentation. A key priority of the contract is the negotiation of cost-effective production and talent agreements, with a specific emphasis on ethnic media production. This opportunity is managed by the Finance and Administration agency for the state of Illinois under NAICS code 541810, with a response deadline of October 14, 2026.
General Info
Place of Performance
Not specifiedSet-Aside
Documents
This scope was carved out of 26-446DOI-FINAD-B-53410.
The full solicitation package (9 documents), including the RFP, is on the prime solicitation, not on this scope.
IFB - Mental Health Parity Public Information & Education Campaign
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Organization & Contact Information
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