This Solicitation opportunity from New York was posted on March 17, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Media Planning, Creative and Buying Services

Closed

OAD31725State & Local

Submission Closed04/16/2025, 02:00:00 PM EDT

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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Solicitation # DC-2026-PO-04

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Solicitation # LRPS-2026-9207167

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Communications Division, Hfa-ohio Housing Finance Agcy

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Solicitation # 2139275

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Media Planning and Buying Services

Solicitation # 2026/S 000-088923

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262-NETWORK Contract Office 22 (36C262)

POSTED

3 months ago

DEADLINE

N/A

AI Contract Overview

The State University of New York at Oneonta is seeking to engage a vendor to provide comprehensive advertising strategy, creative development, and media buying services aimed at enhancing the university’s brand visibility and boosting student enrollment. The scope includes digital marketing planning, creative content creation, and media placement across various platforms such as social media, connected TV, out-of-home advertising, and other traditional media channels. The vendor should demonstrate the ability to efficiently execute both short-term and long-term media campaigns across multiple digital platforms, including Google, YouTube, Meta, LinkedIn, Snapchat, and geofence targeting, among others. The contract, valued between $500,000 and $2 million, is set for an initial two-year period with the possibility of three additional one-year renewals. The procurement process involves specific diversity and inclusion goals, including a 15% subcontracting target for both minority and women-owned businesses, and a 6% goal for service-disabled veteran-owned businesses. Interested vendors must submit sealed proposals by April 16, 2025, with questions regarding the RFP due by April 7, 2025. The project is located in Otsego County, NY, and the procurement is managed by the SUNY system, with the primary contact being John Villanti, Director of Business Services.

General Info

Agency

State University of New York (SUNY)

NAICS

541830 - Media Buying Agencies

Place of Performance

NY, USA

Set-Aside

NONE

Documents

rfp

High

AI Contract Breakdown

Uniform Contract Format

Timeline

PhaseClosed

PostedMar 17

Solicitation

Response DeadlineApr 16

Deadline has passed

Submission Closed

04/16/2025, 02:00:00 PM EDT

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Organization & Contact Information

AgencyState University of New York (SUNY)

Contacts1 person available

OfficeN/A

Organization / AgencyState University of New York (SUNY)

Office AddressN/A

Contacts

John VillantiDirector of Business Services

contact@example.gov

+1 (555) 000-0000

Full Description

The State University of New York at Oneonta (SUNY Oneonta) wishes to procure advertising strategy, creative and media buying services in order to bolster SUNY Oneonta brand awareness and increase enrollment. Specifically, SUNY Oneonta is seeking expertise in 1) digital marketing strategy, 2) creative services, and 3) media-buying services for a full suite of social and digital programming, as well as CTV, out-of-home, and other traditional media. The selected vendor should have the capacity to quickly and effectively set up short- and long-term media buys across a variety of platforms, including, but not limited to: Google, YouTube, Meta, LinkedIn, Snapchat, CTV, and IP-based and geofence targeting. All terms and conditions of this opportunity are included in the attached Request for Proposal (RFP) #OAD31725. Questions regarding the RFP are due by COB Monday, April 7, 2025 and answers will be posted in the Documents section of the NYSCR by Thursday, April 10, 2025. Sealed proposals must be received by 2:00 PM ET on Wednesday, April 16, 2025 to be considered for this opportunity. Service-Disabled Veteran-Owned Set Aside: No Minority Owned Sub-Contracting Goal: 15% Women Owned Sub-Contracting Goal: 15% Service-Disabled Veteran-Owned Business Contracting Goal: 6% Due date:04/16/2025 2:00 PM Contract term: Two years, with option for 3 one-year renewals County(ies): Otsego Location: SUNY Oneonta, Oneonta, NY * These goods or services have been purchased from an out-of-state/foreign vendor within the past three years. Business entities awarded an identical or substantially similar procurement contract within the past five years: Encoura