Media Services for TourismOhio

The Ohio Department of Development, through its Office of TourismOhio, is soliciting proposals from experienced media agencies to develop and implement a comprehensive media strategy aimed at positioning Ohio as a leading destination for both travel and quality living. The primary objective is to elevate Ohio’s brand image using innovative, data-driven media tactics that boost awareness and engagement among high-value demographic groups, including potential visitors and residents. The estimated annual budget for media services ranges from $2.5 million to $5 million, and the selected agency must demonstrate a strong understanding of consumer behavior and deliver measurable results. The contractor’s responsibilities cover media strategy and execution, including planning, buying, optimization, and ongoing performance analysis. Targeted audience engagement will be informed by robust data insights and analytics, ensuring messaging aligns with TourismOhio’s objectives and is adapted to different regional markets, with a focus on both within Ohio and neighboring out-of-state cities. The agency is also expected to maximize the value of the media budget across diverse channels and explore creative, non-traditional partnerships. The contract duration extends through June 30, 2027, with renewals possible based on funding. Bidders must show proven experience in similar projects, provide references, comply with relevant executive orders on offshore services, and satisfy affirmative action requirements.