Media Strategist for Planning and Buying

The City of Detroit Office of Contracting and Procurement is seeking qualified vendors to provide strategic media planning and buying services for multiple city departments through Solicitation Number 548275, issued on July 8, 2026, with responses due by August 10, 2026. The work requires developing comprehensive media plans and executing targeted media buys for various marketing campaigns, with performance expected to occur within Detroit, Michigan. Proposers must demonstrate at least three relevant projects completed within the past five years and submit detailed resumes and organizational charts for key personnel, along with documentation of staffing capacity. The solicitation emphasizes local economic impact, requiring respondents to commit to hiring Detroit residents and to sign a Priority Hire Agreement if selected. Subcontractors must be disclosed with their full legal names, addresses, FEINs, and debarment status verified against the City’s official list, and any use of artificial intelligence in the proposed solution must be specifically identified. Respondents are required to complete a detailed questionnaire covering business background, prior experience, subcontractor relationships, and legal compliance, including disclosures of any past terminations for cause, lawsuits, or federal or state debarments. While no federal acquisition regulation clauses are incorporated and no specific contract type, funding codes, invoicing methods, or payment details are provided, the evaluation process focuses heavily on past performance, key personnel qualifications, subcontractor reliability, and commitment to Detroit workforce development. Attachments such as three prior project reference forms and a subcontractor reference form are mandatory, and all proposals must be submitted electronically through the City’s procurement portal. The solicitation does not specify contract value, period of performance, FOB terms, or formal inspection criteria beyond alignment with the RFP scope, and no award methodology such as LPTA or trade-off is explicitly defined, suggesting a qualitative review centered on experience, local impact, and compliance with municipal procurement policies.