Media Strategy and Paid Advertising Execution

The contract titled Media Strategy and Paid Advertising Execution is a total small business set-aside under NAICS code 541810, issued by the Department of Defense through the W7MW Uspfo Activity Ar Arng, with performance required in North Little Rock, Arkansas, zip code 72199. It calls for the development and execution of targeted digital media strategies across major platforms including Google Ads and Meta to generate recruitment leads, with a specified budget of $10,000 allocated for paid media spend. The opportunity is structured as a subcontract and is open only to small businesses as defined by the SBA, reflecting a commitment to supporting small business participation in defense-related contracting efforts. Responses are due by July 6, 2026, at 4:00 PM Eastern Time, following a posted date of June 30, 2026, providing a seven-day window for submission. The contract does not include a solicitation number, and no point of contact information is provided in the data, though the official portal for viewing details is accessible via the SAM.gov workspace link. The goal centers on driving qualified recruitment leads through precise digital advertising tactics, leveraging data-driven campaign optimization across supported platforms to meet objectives within the allocated budget and timeframe.