The University of Michigan (“University”) seeks proposals from qualified Suppliers to provide a web analytics platform and support services. The major goal of this project is to identify a partner that can meet our data privacy standards, offer robust reporting and analysis tools, and help drive strategic insight across our websites for Michigan Medicine, UMH-West and UMH-Sparrow. The University of Michigan (“University”) is not liable in any manner or to any extent for any cost or expense incurred by the supplier in the preparation, submission, presentation or any other action connected with proposing or otherwise responding to this RFP. Such exemption from liability applies whether such costs are incurred directly by the supplier or indirectly through the supplier’s agents, employees, assigns or others, whether related or not to the supplier. In submitting a proposal, Supplier agrees that all materials associated with, attached to, or referenced by the submitted proposal will become the property of the University and may be incorporated into a subsequent contractual agreement between the successful supplier and the University in an order of precedence as follows: (1) Contract Terms and Conditions; (2) Statement of Work; and (3) RFP. The University expects to enter into an agreement with the successful supplier for a three (3) year period with an option to extend for an additional one (1) year period for two (2) additional years as mutually agreed upon between the University and the supplier. Response to this RFP confirms an understanding that this is not a contract or offer of business by the University. The University’s standard terms and conditions will apply to the contract as a result of this RFP, and are included as an attachment. BACKGROUND ON THE UNIVERSITY The primary scope of this RFP includes the Michigan Medicine Office of Communication, UMH-West and UMH-Sparrow. The mission of the university is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future. With nearly 50,000 undergraduate and graduate students enrolled at 19 schools and colleges on the Ann Arbor campus, the university is highly ranked nationally and throughout the world. The College of Engineering, College of LSA (Literature, Science, and the Arts), and the Ross School of Business are a few of the top choices for students. Michigan Medicine includes the top-ranked U-M Medical School and the University of Michigan Health System, which includes the C.S. Mott Children’s Hospital, Von Voigtlander Women’s Hospital, University Hospital, the Frankel Cardiovascular Center, the Rogel Cancer Center, and Metro Health. Michigan Medicine’s adult hospitals were ranked number 11 in the nation by U.S. News and World Report in 2020-21 and C.S. Mott Children’s Hospital was the only children’s hospital in Michigan nationally ranked in all 10 pediatric specialties analyzed by U.S. News and World Report for 2020-21. The U-M Medical School is one of the nation's biomedical research powerhouses, with total research funding of more than $500 million. The proposal must be comprehensive by including all services and costs necessary to meet the business and technical requirements of the University as outlined in the RFP. In addition, the proposal must specify a detailed approach, method and staffing requirements and any other assumptions to complete the proposed work. The RFP relevant documents with requirements and due dates are posted in the Buyer attachment tab of the RFP. 1) Michigan Medicine Web Analytics Tool RFP- 0011663-TECH-2025-AD 2) Attachment C, C1, C2- Technology MA, Saas Terms and Conditions and Pro Forma Contract Terms 3) Attachment B- Business Associate Agreement 4) Attachment D- Data Security Exhibit 5) Attahment E- Accessiblity 6) Attachment F- Pricing Spreadsheet with 6 tabs (excel) 7) Attachment H- Technical Standards with 16 tabs (excel) Any questions must be directed to the Questions and Answer Board. All questions must be submitted by the Q & A Submission Deadline. You may list more than one question in each submission or attach your list of questions in a word file. All correspondence must also refer to the RFP title. Please quote with itemized prices and lead times or provide a "No Bid" response with explanations, if applicable. Note: Supplier is required to submit "intent to bid" before question submissions can be accepted by the system. The "intent to bid" decision can still be withdrawn at any time up untill the bid closing and also if there is a final no-bid submission.