Micromobility Video Safety Campaign

The City of Chico, in collaboration with the California Department of Transportation, is implementing a non-infrastructure project to develop a comprehensive video safety campaign focused on the safe operation of micromobility devices. The initiative aims to educate students, parents, and local adults on road-sharing, helmet use, and applicable regulations through age-targeted educational videos distributed citywide. The scope of work includes strategic campaigning, full video production, the creation of cutaway segments, and the development of short-form edits specifically designed for social media and web-based platforms. This project is classified under NAICS code 512110 and is located within Chico, California. It has been granted a Notice of Exemption from environmental review under CEQA Guidelines section 15061(b)(3) as it poses no significant environmental impact. The primary point of contact for the engagement is Senior Planner Tracy R. Bettencourt. The project was formally noted on July 20, 2026, and is managed through the City of Chico Public Works Department.