MN Medical Association Media Services

Solicitation W912LM-26-P-A005 is a Firm Fixed Price contract awarded by the Department of Defense, specifically the Minnesota Army National Guard, to the Minnesota Medical Association (MMA). The contract focuses on the execution of targeted print and electronic media advertising campaigns designed to recruit medical officers, including licensed physicians, medical students, physician assistants, and behavioral health specialists within Minnesota. Performance of these services is designated to take place in Saint Paul, Minnesota. This procurement was conducted as a sole-source award under FAR 13.106-1(b)(1) and 41 USC 1901, as market research and a Sources Sought notice determined that the Minnesota Medical Association is the only source capable of providing the exclusive access to the professional medical demographic required for the mission. Although the solicitation was designated as a Total Small Business Set-Aside under FAR 19.5, the selected offeror is identified as a large business. The contract is administered by the USPFO-MN office in Little Falls, Minnesota, with funding provided through Army Operations and Maintenance funds.