National Advertising and Event Marketing Services for the Air Froce Recruiting Strategic Communication Division

The Air Force requires a full-service advertising agency capable of providing all necessary management, supervision, personnel labor, material and equipment (except for Government furnished items) required to plan, create, design, produce, place, evaluate and measure the effectiveness of advertising and/or special event campaigns that support Air Force active duty national and local recruiting marketing programs. The agency shall be capable of using all available media formats, including, but not limited to; television, radio, magazine, newspaper, internet, direct mail, outdoor, transit, promotional material (posters, brochures, etc.) videotape and film. In addition, the agency will be responsible for event-marketing planning and execution, lead fulfillment services to include: inbound telemarketing services with telemarketers and an integrated voice tracking system; lead management services; information and database management of leads data; warehouse storage of fulfillment materials; management of a closed loop leads management system; and television public service program reproduction, distribution, tracking, and film storage. The agency may be responsible for campaign specific sales training.